The Indian electric vehicle (EV) market has witnessed significant growth over the past few years, with several automakers entering the segment to tap into the increasing demand for clean and sustainable mobility. Among them, MG Motor India has emerged as a strong player, with its Windsor model becoming a game-changer. Since its launch, the MG Windsor has maintained a dominant position in the market, holding the title of India’s best-selling EV for an impressive ten consecutive months.
Record-Breaking Sales Performance
July 2025 marked a new milestone for JSW MG Motor India, as the Windsor achieved its highest-ever monthly sales, recording 4,308 units sold. Since its launch, the model has sold nearly 36,000 units across the country, highlighting its strong acceptance among Indian EV buyers.
The Windsor’s consistent performance has had a direct impact on MG’s overall EV market share. In the first quarter of 2025, the company held a 28 percent share of the market. This figure rose to 32 percent in the second quarter of 2025, representing a healthy 4 percent growth. The brand’s overall EV sales grew by 28 percent quarter-on-quarter, while average Windsor sales increased by 17 percent over the same period.
Summary Table
Feature / Detail |
Information |
|---|---|
Model Name |
MG Windsor |
Segment |
Compact Utility Vehicle (CUV) – Electric |
Launch Year |
2024 |
Total Units Sold |
Nearly 36,000 (as of July 2025) |
Best-Selling EV Duration |
10 consecutive months |
Highest Monthly Sales |
4,308 units (July 2025) |
Market Share Growth |
From 28% in Q1 2025 to 32% in Q2 2025 |
Battery Options |
52.9 kWh pack |
Range |
449 km (ARAI-certified) |
Motor Output |
100 kW (136 PS), 200 Nm torque |
BaaS Pricing |
Starting at Rs. 9.99 lakh + Rs. 3.9/km |
Pro Variant BaaS Price |
Rs. 13.09 lakh + Rs. 4.5/km |
Outright Purchase Price |
Starts at Rs. 18.09 lakh |
Official Website |
Factors Behind the Windsor’s Success
The MG Windsor’s dominance in the EV segment can be attributed to multiple factors, including its wide range of variants, competitive pricing, attractive features, and flexible ownership options. From the beginning, the Windsor was positioned to appeal to a broad customer base, offering features usually seen in higher-priced models at a more accessible price point.
Its unique BaaS (Battery-as-a-Service) model further contributed to its popularity. This scheme allows customers to purchase the vehicle without the battery, reducing the upfront cost. Instead, users pay based on the distance driven, starting at Rs. 3.9 per km. This model has made EV ownership more affordable and has attracted customers who prefer not to invest in full battery ownership upfront.
Expanded Range and Variants
To strengthen its market position, MG Motor recently expanded the Windsor’s lineup by introducing the Pro variant, available in two trims – Essence Pro and Exclusive Pro.
Both trims are equipped with a 52.9 kWh battery pack, offering an ARAI-certified range of 449 km on a single charge. The Essence Pro includes advanced features such as Level 2 ADAS (Advanced Driver Assistance Systems), Vehicle-to-Vehicle (V2V) and Vehicle-to-Load (V2L) capabilities, enhancing both safety and convenience.
Under the BaaS model, the MG Windsor Pro is priced at Rs. 13.09 lakh, with a battery usage cost of Rs. 4.5 per km. For customers opting for outright purchase, the five-seater Windsor Pro starts at Rs. 18.09 lakh (ex-showroom).
Performance and Driving Experience
Underneath, the MG Windsor is powered by an electric motor producing 100 kW (136 PS) and 200 Nm of torque. This setup delivers quick acceleration and spirited performance, making it suitable for both city commuting and highway cruising.
The Windsor’s design, known as the ‘AeroGlide’ styling language, gives it a futuristic appearance that sets it apart from conventional SUVs and crossovers. Its aerodynamic profile not only enhances efficiency but also provides a distinctive road presence.
Interior and Technology
Inside, the MG Windsor offers a premium cabin experience. The ‘Aero Lounge’ seats can recline up to 135 degrees, ensuring passenger comfort during long journeys. The centerpiece of the interior is a large 15.6-inch touchscreen infotainment system, which supports wireless Apple CarPlay and Android Auto, navigation, and various vehicle functions. The dashboard layout is minimalistic yet functional, enhancing the modern appeal of the vehicle.
Awards and Industry Recognition
Since its launch, the MG Windsor has received more than 30 industry awards, recognizing its innovation, design, technology, and market impact. These accolades further solidify its position as a leader in India’s four-wheeler EV market.
Frequently Asked Questions (FAQs)
Q1: How many units of the MG Windsor have been sold so far?
A: Nearly 36,000 units have been sold since its launch.
Q2: What is the driving range of the MG Windsor Pro?
A: The Windsor Pro offers an ARAI-certified range of 449 km per charge.
Q3: What is the MG Windsor’s starting price in India?
A: Under the BaaS model, it starts at Rs. 9.99 lakh plus Rs. 3.9 per km for battery usage.
Q4: What makes the Windsor’s BaaS model unique?
A: The Battery-as-a-Service model reduces upfront costs by allowing buyers to pay for battery usage based on distance traveled instead of buying the battery outright.
Q5: What features are included in the Windsor Pro Essence variant?
A: The Essence Pro comes with Level 2 ADAS, V2V and V2L capabilities, a 52.9 kWh battery, and a 449 km range.
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